YOU
At some point you may come back to read this line or not.
WILL READ
THIS FIRST.
AND THEN YOU WILL READ THIS LINE NEXT.
YOU WILL GO BACK TO READ THIS BODY COPY IF YOU WANT TO KNOW MORE. IT TAKES THE MOST EFFORT TO READ BECAUSE IT HAS A LOT OF TEXT IN A SMALL FONT IN A LIGHT WEIGHT WITH TIGHT LINE SPACING. MANY PEOPLE WILL SKIP PARAGRAPHS LIKE THIS UNLESS THEY AREN'T ENGAGED RIGHT AWAY. THIS IS WHY IT'S IMPORTANT TO DRAW ATTENTION TO YOUR MESSAGE USING VISUAL HIERARCHY.
YOU'LL
PROBABLY READ
THIS BEFORE
THE PARAGRAPH.